CareerCast.com ranked the top 200 U.S. careers based on work environment, median salary, future prospects and stress level. My job made the list at 168. Where did sales positions rank?
Read MoreThe Best and Worst Careers of 2013
Tag: Sales
Everyday Heroes
Today I’m going to deviate from my usual sales and marketing blog to salute the everyday heroes among us.
Read MorePEAS ARE YOUR ENEMY AND MUST BE DESTROYED!
As this is my first blog post for this new regular Be Bold Blog, it is only appropriate to warn you exactly what you are in for! Within these scintillating paragraphs each time, I’m hopeful you will find an idea or two that will inspire you and then, perspire you. Because it’s about thought, then about doing the work. There is NO substitute for doing the work.
Read MoreEmpowering by Educating Your Sales Team
Education is the foundation of an empowered brand with a loyal following of customers. An empowered brand with loyal customers becomes in turn a loyal client, but how do you develop a client, their brand, and their customers into empowered ones?
Read MoreProactive Selling in a Reactive Environment
If you have been in our industry longer than 10 years, you will probably agree that we have seen significant changes in the way we service our clients. The two most significant changes have been with communications and the “reactive” nature to our sales process today.
Read MoreUpsell or Upserve? Which Do You Do?
You’ve probably been taught to upsell, which is trying to get someone to purchase more than they originally intended or needed. Maybe it’s time to move away from upselling and instead think about upserving.
Read MoreThe Perfect Match
The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land.
Read MoreWatering Down the Message: 3 Marketing Mistakes from Maker’s Mark
Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
Read MoreIntegrated Giving
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
Read MoreSelling Like a Boss: 3 Tips to Take Away from Boardwalk Empire
Want to show the competition who’s boss? Here are three tips to consider courtesy of HBO’s Boardwalk Empire.
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