Interesting Facts from PPAI’s Industry Sales Report

PPAI released its 2012 industry sales summary this week. Inside, we take a look at the numbers and compare them with stats from past years.

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Sink or Swim: Taking Cues from Customers

There is something to be said for the customer perspective. Here’s what went wrong in a recent shopping experience and how ill feelings could’ve been avoided.

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PEAS ARE YOUR ENEMY AND MUST BE DESTROYED!

As this is my first blog post for this new regular Be Bold Blog, it is only appropriate to warn you exactly what you are in for! Within these scintillating paragraphs each time, I’m hopeful you will find an idea or two that will inspire you and then, perspire you. Because it’s about thought, then about doing the work. There is NO substitute for doing the work.

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Empowering by Educating Your Sales Team

Education is the foundation of an empowered brand with a loyal following of customers. An empowered brand with loyal customers becomes in turn a loyal client, but how do you develop a client, their brand, and their customers into empowered ones?

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Proactive Selling in a Reactive Environment

If you have been in our industry longer than 10 years, you will probably agree that we have seen significant changes in the way we service our clients. The two most significant changes have been with communications and the “reactive” nature to our sales process today.

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Upsell or Upserve? Which Do You Do?

You’ve probably been taught to upsell, which is trying to get someone to purchase more than they originally intended or needed. Maybe it’s time to move away from upselling and instead think about upserving.

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