The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land.
Read MoreThe Perfect Match
Tag: Sales
Watering Down the Message: 3 Marketing Mistakes from Maker’s Mark
Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
Read MoreIntegrated Giving
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
Read MoreSelling Like a Boss: 3 Tips to Take Away from Boardwalk Empire
Want to show the competition who’s boss? Here are three tips to consider courtesy of HBO’s Boardwalk Empire.
Read More3 Ways to be Awesome at Decorating
How asking the right questions and using artwork opportunities to their full potential can have your business competing at a whole new level.
Read MoreThe ABCs of Selling
A common misnomer in the world of sales is “Always Be Closing.” This may be true if you are working from an options-based sales cycle, but in a solutions-based sales cycle the ABCs are “Always Be Connecting.”
Read MoreWhat Impact Do You Have?
Recently, someone impacted my life. It was a virtual stranger I have never met. This wasn’t a family member, a friend, business colleague, or spiritual advisor. It was a sales guy.
Read MoreHow to Rock Your Referrals
In the world of sales, referrals are your secret weapon, as they give you instant credibility. Referrals are the fastest and easiest way to grow your sales, because referral sales close at a much higher rate than any other prospecting method
Read MoreThe 4 Steps to Solutions-based Selling
Solutions-based selling empowers your clients and, in turn, empowers your brand. Here’s how to do it, in four steps.
Read MoreFollow These Trends to Make More Money in Promotional Sales 2013!
Inc. Magazine recently ran an article, “5 New Niches That Are Heating Up Fast.” All of these niches have great implications for increasing your promotional products sales. Here are three you can bank on now.
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