This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic “My Best Promotion.”
Read MoreMy Best Promotion: Infusing Bold Solutions & What We Do Do
Tag: Solution
No Single Raindrop Believes it is to Blame for the Flood
Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
Read MoreA “Rant” in Sheep’s Clothing: Deep Thoughts from Multi-Line Rep Nowell Wisch
I continue my …Really?? rant series, this time it’s from the perspective of a multi-line rep.
Read MoreThink Like Your Client
Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
Read MoreThe 4 Steps to Solutions-based Selling
Solutions-based selling empowers your clients and, in turn, empowers your brand. Here’s how to do it, in four steps.
Read MoreSurvival of the Finest
If the misery of the poor be caused not by the laws of nature, but by our institutions, great is our sin.Charles Darwin, naturalist (1809-1882) There is a survival-of-the-fittest mentality that we have all been adhering to—unless, of course, you are not one of the fittest, are living in a crowd of billions and have…
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