A/B testing is one of the most underutilized opportunities by promotional firms today. It’s also something you need to know about to help your clients succeed online. Fortunately, understanding A/B testing is not that complicated. Implementing it is easy, too. Consider this example: What subject line generates more clicks to your website? “20 percent off…
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Maybe … I recently contacted Intuit/QuickBooks with that very question. I was told, “Based on initial testing, Intuit has found no issues with running QuickBooks 2015 on Windows 10.”
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There is no such thing as the “average user” on the Internet. No matter how good your insights, you are going to need input from people who do not think like you. The most effective way to do this is through user testing.
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There are lots of recyclables and choices on who takes what. With a little education you can still keep to your personal commitment to environmental sustainability.
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I guess it has something to do with the time of year. The weather in much of the U.S. begins to turn cooler, and parents’ thoughts naturally turn to whether or not the kids’ sweatshirts and jackets from last year still fit.
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Commissioners of the Consumer Product Safety Commission, old and new, are in print this week. While style and subject are in stark contrast, both are worth a read.
Read MoreIf you import children’s toys, or if you’re a promotional products supplier with children’s toys in your line, effective tomorrow you’ll need to comply with an update to the mandatory Federal Toy Safety Standard.
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How to build product safety into orders of $500 and under.
Read MoreYou get a call one morning from a marketing manager referred to you by one of your customers. She desperately needs 7,500 tote bags for an event the following week and wants to know if you can deliver.
Read MoreIf attendance at ICPHSO’s 2012 Annual Meeting and Training Symposium is any indication, then the promotional products industry should feel proud of the strides it is making in product safety awareness.
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