I’m making a list of everything I want to check out at PROMOTIONS EAST next week. What’s on your itinerary?
Read MorePreparing for PROMOTIONS EAST
Tag: Trade show
Social Media: Are You Actually Connecting With Your Connections?
Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.
Read MoreThinking Outside the Price
In observing a recent sales conversation, I wondered why the salesperson had automatically assumed that price and saving money were the most important factors to the CMO.
Read MoreTrade Shows and Trading Places
My thoughts on The PPAI Expo and what’s new at Promo Marketing, plus the only transition from promotional products to classic Eddie Murphy in the entire blogosphere.
Read MoreTop 10 Things About PROMOTIONS EAST
So, we’re really starting to gear up here for PROMOTIONS EAST in Atlantic City. For the editorial staff, a trade show provides ample opportunity to lock down some interviews,
Read MoreRavaging Vampire Attack
I’ll admit that I was a little behind the social networking curve. I was still a Friendster guy when clearly it was time to move up to Facebook (which is apparently the adult way to send a Ravaging Vampire Attack to another adult).
Read MoreGuilt Trip
We travel a lot as an industry, I’ve come to learn. And being that I just finished my first-ever promotional products trade-show cycle, I feel a little trepidation at the thought of starting all over come January. I just booked my flights for ASI Orlando and I’m tired already.
I realize making face-to-face connections is invaluable, particularly with you party animals, and maybe that alone is worth the price of admission (flights, booths/accoutrement, shipping, client dinners, etc.). But in terms of ROI, at what point do they stop being valuable and start becoming “same old, same old”? How many times a year do
Selective Memory
Well, I’m back from ASI Dallas. Let the existential crisis begin.
In the week immediately following a trade show, I begin the process of reaching out to those I met over the course of the two-day event. Truth be told, the task is often fruitless.
Right now, you might be saying to yourself, “Fruitless? Surely you jest.” But no, unfortunately, I’m not. The sad fact is that, out of the hundred or so cards I gave and received, I’ll only hear from a few people. Which leaves me wondering, am I just not memorable?
In PM’s January issue, the subtitle of
Making Good on My Word
Well, compared to my last installment, this week’s blog will be quite the little ray of sunshine. At least, that’s what people call me.
I kid, but you see where I’m going with this? It’s a proven fact that a casual joke builds rapport. No need to laugh, I can’t see you. Just know I’m trying to make you feel comfortable. Because, frankly, lead poisoning doesn’t go very far in achieving the laid-back vibe I’m trying to create. And, yes, last week’s call to action had to be aired, but I’d like to choose this moment to move forward from a subject I obviously
Get the Lead Out!
This, the first of my blog entries, was originally supposed to be a “nice to meet you, here’s why I think you should visit with me each week,”- type of intro. Standard fare—easy, breezy and at least vainly attempting to be funny. But, since I believe that candor is essential when forging relationships, there’s something that’s been on my mind that I’d like to share.
I’m a bit of a newcomer to the promotional products arena, but there’s one thing that has been unceremoniously drilled into my head since my very first trade show. This is an industry entrenched in its “process.” Suppliers