It’s About the Experience

Yesterday my friend gave me a T-shirt. It was for his band. I’ve been friends with this guy for close to 20 years, and we hang out on a very regular basis, but I was still excited to receive this free T-shirt. Why? It didn’t have anything special about it. Sure, it has a neat…

Read More

Five Easy Ways to Keep Travel Fun, or “The Tao of the Nintendo Generation”

Where iPhones and Zen Koans meet “Really Hating the Airport.”

Read More

A Salute to Our Industry’s Heroes

Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry’s Heroes—those road warriors that spend time away from home to help us.

Read More

Hotel Redux

In my last post, I mentioned that I was going to write a bit about selling to the hotel industry this week. Larry Wilhelm, president and owner of Custom HBC, gave me a ton of information that I wasn’t able to use for my March travel feature, but I thought was interesting and useful and I don’t want to let it slip by. What follows is Wilhelm explaining different ways distributors can target the hotel industry with health-care promotions, more or less directly from our interview, edited only for length and clarity.

Read More

Guilt Trip

We travel a lot as an industry, I’ve come to learn. And being that I just finished my first-ever promotional products trade-show cycle, I feel a little trepidation at the thought of starting all over come January. I just booked my flights for ASI Orlando and I’m tired already.
I realize making face-to-face connections is invaluable, particularly with you party animals, and maybe that alone is worth the price of admission (flights, booths/accoutrement, shipping, client dinners, etc.). But in terms of ROI, at what point do they stop being valuable and start becoming “same old, same old”? How many times a year do

Read More