How do you make yourself matter to your customers? How did selling today become such a “soft” touch? How did things like liking, loving, trusting and focusing on the mission become more important than prospecting, qualifying, looking at features and benefits, and closing, closing, closing?
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I see the industry from many sides, both in my role as publisher of the PPAI-award winning FreePromoTips.com and as a distributor. My perspective is different from most, and that enables me to publish content that is of interest to our industry.
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I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
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I cannot believe you are still using your fingers to type on your phone!
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Do you know how your clients perceive you? If you’re constantly caught up in worry, that only sends a bad message. Learn how to be your best self in 2014.
Read MoreWhen you can’t answer the phone, what does a caller hear? Does your voice mail message give each caller a sense that you are professional, enthusiastic and eager to get right back to them… or does it leave them wondering when and if in fact you will ever call them back?
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1. It’s free (I started here because you are very cheap and will read the rest of this with more interest).
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I started my career in sales 30 years. Since then, much has changed but much remains the same in this field. Below I offer some thoughts and opinions. They’re not pretty. Just true.
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For the first time ever, four separate generations in the buying chairs change how your customers communicate, how they buy, why they buy and how they want you to interact with them.
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Today I bring something interesting from the music world. One of my favorite musicians, P.O.S. (which I’m told stands for “Plain Ole Stefon,” despite the other more obvious acronym), released his new album a few months ago with a pretty cool promotion behind it.
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