A/B testing is one of the most underutilized opportunities by promotional firms today. It’s also something you need to know about to help your clients succeed online. Fortunately, understanding A/B testing is not that complicated. Implementing it is easy, too. Consider this example: What subject line generates more clicks to your website? “20 percent off…
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“User experience” is a buzzword, and with buzzwords come overuse. Nevertheless, a great user experience is critical in today’s world, both offline and online. Disney has done user experience offline better than anyone well before anyone started paying attention. Apple brought forward the importance of user experience when it introduced the first iPhone. A great…
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“I have this idea for an app,” is how the conversation starts. I brace myself. I want to be open-minded, but I can’t help it. The app ideas floating around, especially in the promotional products industry, are crAPP. I listen, I wait for it, and it never comes.
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Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies.
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Well hey everybody, welcome to week two of “Mike talking about handy computer programs.” If you missed it last week, I explained that for the next few weeks [link] I’ll be using my semi-substantial nerd powers to dig up some Web tools that you might find useful. This week, we’re going to cover Google Alerts.
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It’s been a while since I’ve done this, so I thought I would take some time to share some of the sites that have been dominating my favorites bar lately. This week we’re going to stick with blogs because, um, November has a “B” in it? Seems like rock-solid reasoning to me. Ready? Here we go!
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I’ve been talking a lot about the Web recently, it seems. By my running tally, some type of Internet news or terminology has been mentioned in oh, I don’t know, at least three of my last five blog posts. So, in an effort to keep my (almost) weekly howdy-dos fresh and fizzy, today I’m going to discuss … the Web.
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Heritage Sportswear, Hebron, Ohio, announced it opened an online outlet. The company is offering discounts on discontinued items from previous seasons. In addition, the company announced it is offering free shipping through September 30, 2009 on Web orders of more than $150 with the exception of basic white T-shirts and discounted/sale merchandise.
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