Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.
Read MoreAuthor: Bob Saunders
Key Tactics To Keep Projects on Schedule & Budget
Things happen over which we have no control. Here are three ways to keep your print projects on schedule, on budget, and minimize surprises.
Read MorePackaging Misprints? Don’t Reprint — Cover Them!
Whether it’s a misprint or a price change, the ability to respond quickly and efficiently is critical to staying competitive. This is where high-opacity cover-up labels shine, potentially saving your customers from the hefty price of reprints.
Read MoreThe More Challenging the Sale, the Stickier the Relationship
It’s important to mix in stickier products like durable labels. Account relationships based on these products are much more difficult to dislodge.
Read MoreHow to Guarantee an Income Stream for Months and Years to Come
Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.
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