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Author: Bob Saunders

From Strangers to Customers: The Friendship Principle in Sales

May 7, 2025May 7, 2025 Bob Saunders

Too often, salespeople approach prospects like transactions instead of relationships. But people buy from people, especially those they trust, and trust doesn’t start with a quote. It starts with connection.

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Managementbob saunders, Management

Key Tactics To Keep Projects on Schedule & Budget

April 23, 2025April 23, 2025 Bob Saunders

Things happen over which we have no control. Here are three ways to keep your print projects on schedule, on budget, and minimize surprises.

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Homepage News, Management, PrintingDelivery, Management, Print, Quotes, Sales, Shipping, Variables

Packaging Misprints? Don’t Reprint — Cover Them!

February 6, 2025February 6, 2025 Bob Saunders

Whether it’s a misprint or a price change, the ability to respond quickly and efficiently is critical to staying competitive. This is where high-opacity cover-up labels shine, potentially saving your customers from the hefty price of reprints.

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Printer News, PrintingManagement, Misprint, Print, Print management

The More Challenging the Sale, the Stickier the Relationship

December 12, 2024December 12, 2024 Bob Saunders

It’s important to mix in stickier products like durable labels. Account relationships based on these products are much more difficult to dislodge. 

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Homepage News, Labels, Paper, Packaging & Printing, Printer News, PrintingLabel sales, Labels, Print sales, Sales, wise

How to Guarantee an Income Stream for Months and Years to Come

October 17, 2024October 17, 2024 Bob Saunders

Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.

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Featured, Homepage NewsLabels, Print, Print sales, Promo, Sales

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