As PRINTING United Expo rapidly approaches, it’s likely that you are purchasing airline tickets, making hotel reservations, and planning your itinerary. These are all good and necessary things. But in order to have the most successful show possible, it’s helpful to back up a little bit. Why are you going in the first place? At…
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In light of the most recent “cyber-glitches” impacting millions across the globe, it’s worth reminding ourselves of the value of paper. Digital forms are convenient, and once a company has invested in the transition to digital, those forms don’t require requisitions, delivery time, or payment. That sounds great—until it’s not. When your system is down,…
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If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…
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Are you ready to tap into the rapidly growing CBD health and wellness market? This industry, fueled by increasing consumer awareness and demand for natural health products, offers significant potential for distributors looking to explore the opportunities in a market that is already $7.6 billion and only getting started. Understanding the Market Cannabidiol, commonly known…
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If you sell into any type of food or beverage market, you know how important seasonal marketing can be. Whether it’s cookies with box labels themed around the holidays, craft brews with limited edition labels themed around popular sports events like the Super Bowl or March Madness, or limited editions of wine and spirits designed…
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If you sell labels into the consumer product markets, you know how frequently those labels change. When this occurs, it leaves your customers hanging with obsolete inventory as they race to reprint those labels while wondering how much those changes are going to cost them. Those changes not only cost them in obsolete labels, but…
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If you’ve paid attention to the retail shelves lately, you’ll know that the number of SKUs is exploding. According to 2023 Grocery Industry Report, many producers have doubled their SKU counts over the past few years. Health and beauty markets have also seen SKUs increases to account for different shades, sizes, and finishes. Nearly every…
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As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…
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Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
Read MoreWhat’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
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