Is there room for soft-hearted words like “love” in the world of business?
Read MoreLove as a Business Strategy
Author: Mas
Social Media: Are You Actually Connecting With Your Connections?
Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.
Read MoreWhat Does It Take to Engage Employees?
Everyone seems to agree that disengaged employees cost enterprises billions of dollars in lost profits, sales, market share and opportunity. The Gallup Organization has placed the cost of disengaged employees to the US economy at $350 billion per year.
Read MoreA Tale of Two Markets
While in St. Lucia enjoying a rejuvenating week of holidays, my husband Tom and I ventured into the town of Castries. There we found a market with hundreds of local merchants selling spices, vegetables, souvenirs and any wares tourists will buy.
Read MoreMeaningful Change is the Result of a Clear Vision
Change. It can be frightening. Change. It can be exhilarating. Change. It can happen to us. Change. We can be the instigator. We can ignite change or we can be extinguished by change.
Read MoreThinking Outside the Price
In observing a recent sales conversation, I wondered why the salesperson had automatically assumed that price and saving money were the most important factors to the CMO.
Read MoreHave Just the Rules Changed? Is it a Whole New Game?
Over the past couple of decades, several industries have been rocked to their core. Some are nearly extinct. Others are permanently changed. What is happening now to the promotional products industry? Have the rules changed, or is this a whole new and different game?
Read MoreDecisions, Decisions
I love to shop-for my business and, of course, for me! But I find that these days there are so many choices—brands, colors and styles, to name just a few—that it’s hard to make buying decisions.
Read MoreWhat New Skills Will You Need to Succeed in the New Economy?
“This changes everything.” That is one way of looking at the perfect storm of the faltering economy, the technological revolution, full-scale globalization, values shift and generational changes that have come together all at once.
Read MoreWhat are the 6 Biggest Challenges and Changes Facing You in the New Economy?
I’ve identified six big changes that challenge those who resist change. How would you rank order them in terms of the impact on your business?
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