Take it from the perpetually last-to-be-picked-at-dodgeball sideliner, you can be a winner at selling athletic wear, but you’ve got to learn the lingo.
Read MoreAuthor: Mas
Nine Ways to Build Your Personal Brand
You are a brand. Your brand is you and you take it with you wherever you go, whether you work for yourself or for someone else. It even follows you if you change industries. But here’s the thing, Brand YOU is constantly evolving and you can continuously build your brand.
Read MoreWhen You Wisch Upon a Star
Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.
Read MorePromotional Products Turn Trade Shows into Experiences!
The best way to show your clients that promotional products work is to use them yourself—properly—as a way of providing a good example of the right way to use our powerful medium.
Read MoreConcerning An Introspective Paradigm Shift Of The Warm & Fuzzy Variety
Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?
Read MoreNot Your Parents’ T-shirts
While picking up my daughter after her freshman year of college this past week, I had a chance to see the spring of T-shirts in full bloom everywhere.
Read More10 Things You Need to Know To Become a Promotional Professional
Ten tips for becoming a pro in the promotional products industry.
Read MoreListening 101
A good listener is a valuable friend, and a valuable friend is a trusted business partner.
Read MoreThink Like Your Client
Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
Read MoreThe Fearsome Green Profit Margin
Or “Detective Fiction, Sales and the Art of Listening.”
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