You’re not still asking why or whether you need to have a social media presence, are you? You need a social media presence because that’s where your new customers are and it’s how they will find you, trust you and try you.
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If you want better answers, ask better questions. It is impossible to serve your clients and create value for them unless you have a thorough understanding of their organization.
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You are a brand. Your brand is you and you take it with you wherever you go, whether you work for yourself or for someone else. It even follows you if you change industries. But here’s the thing, Brand YOU is constantly evolving and you can continuously build your brand.
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The best way to show your clients that promotional products work is to use them yourself—properly—as a way of providing a good example of the right way to use our powerful medium.
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Ten tips for becoming a pro in the promotional products industry.
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Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
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You were trained to ask three questions in order to sell promotional products: “How many do you need,” “When do you need them” and “What’s your budget?” Granted, these are important questions when you are selling stuff. Selling solutions and moving yourself out of the commodity space requires better questions.
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Blue skies, crashing surf and … coconut carvers? What a Mexican beach vacation can teach you about your approach to sales.
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What would you do differently if your customer was paying you $100.00 for making a presentation? How would you stage it? How would you prepare differently? Would your leave behinds be more professional? Would you use props? Would you practice ahead of time?
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Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
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