A Wise Strategy Archives - Print & Promo Marketing

Opinion: Alert! Improving Disclosure for Investors Act of 2024 Is Bad for Print Resellers

January 8, 2025January 8, 2025 Bill Prettyman

If you aren’t familiar with the Improving Disclosure for Investors Act of 2024, S. 3815, you aren’t alone. It’s been in the legislative pipeline for some time, but surprisingly few people know about it. This legislation, which would change the rules for delivery of investor documents and undermine the print resale income for many print distributors, has already passed the House of Representatives and is moving on to the Senate. This legislation bad for print resellers, and urgent action is needed. The current default for investor documents is paper delivery…

The More Challenging the Sale, the Stickier the Relationship

December 12, 2024December 12, 2024 Bob Saunders

It’s important to mix in stickier products like durable labels. Account relationships based on these products are much more difficult to dislodge.

Labels Are a Big Deal: Don’t Trust Them to Just Anyone

November 13, 2024November 13, 2024 Will Prettyman

Let’s look at three real-life scenarios that can occur when industrial labels do not perform as expected (and why a distributor working with the right label vendor is so important).

How to Guarantee an Income Stream for Months and Years to Come

October 17, 2024October 17, 2024 Bob Saunders

Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.

Is It Time to Start a Blog?

October 2, 2024October 2, 2024 Bill Prettyman

It seems that every business leader has a blog these days. If you don’t, should you? It might surprise you to know that the answer is not always yes.

Want More Sales? Cross-Sell This!

September 11, 2024September 11, 2024 Will Prettyman

Who is the easiest company to sell to? The one that is already a customer. This is why cross-selling and upselling are so important. When you are already selling into an account, it makes sense to maximize your share of that customer’s business. For instance, if you’re selling prime labels, it’s a no-brainer to offer…

Is a Mid-Year Review on Your Calendar?

August 23, 2024 Bill Prettyman

It’s hard to believe, but we’re in the second half of 2024. Many of us do end-of-year reviews of our business goals and accomplishments, but how many of us stop to do those things mid-year? As basic as this sounds, most people don’t. But those who achieve their goals often do. Highly goal-oriented people tend…

Have a More Successful Trade Show Experience by Knowing Your ‘Why’

August 7, 2024 Bob Saunders

As PRINTING United Expo rapidly approaches, it’s likely that you are purchasing airline tickets, making hotel reservations, and planning your itinerary. These are all good and necessary things. But in order to have the most successful show possible, it’s helpful to back up a little bit. Why are you going in the first place? At…

In the Wake of Global Cyber-Glitches, Paper Shines

July 24, 2024 Bob Saunders

In light of the most recent “cyber-glitches” impacting millions across the globe, it’s worth reminding ourselves of the value of paper. Digital forms are convenient, and once a company has invested in the transition to digital, those forms don’t require requisitions, delivery time, or payment. That sounds great—until it’s not. When your system is down,…