For this post, I went straight to the source: some of our QCA colleagues for their thoughts and predictions on what’s hot for their clients in the coming year.
Read MorePromotional Product Trends for 2014
Channel: Compliance Chat
Duck Dynasty: The Dangers of Tying Your Brand to Celebrities
For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
Promotional Products: The Importance of Transparency and the Supply Chain
I had a chance to spend time with Stephanie Leader, president and CEO of Columbus, Ohio-based distributor LeaderPromos, and we spoke about the importance of transparency and the supply chain as it relates to promotional products.
Read MoreBuckyballs: The Ball of Rights
There is much to-do about magnets lately. We wrote previously about the lawsuit filed by the CPSC against Craig Zucker, CEO of Maxfield and Oberton, the manufacturer of Buckyballs. We then heard from Scott Wolfson, director of communications for the CPSC, who offered some observations as well as some clarifications.
Read MoreMagnets: When Opposites Don’t Attract
This is a story of polar opposites—positive and negative, and when it comes to promotional magnet products, they don’t attract much more than negative attention.
Read MoreThe Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning
One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
Read MoreGreenwashing: Are You a Co-Conspirator?
Marketers bombard us with claims every day: “Bigger,” “better,” and of course, “cheaper.” But have you also heard “greener?” What about “greenwashing?” Have you heard of that term? Greenwashing is marketing-speak for product descriptions that are deceptively used to promote that an organization’s products, aims and/or policies are environmentally friendly.
Read MoreBobbleheads: A Story of Promotional Products Delivering Measurable ROI
Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
Read MoreWhen a Picture Says a Thousand Words: Bangladesh
It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many of them will never forget what they’ve seen in the news. Headlines from Bangladesh and Pakistan underscore the need for social accountability audits.
Read MoreChanging Horizons: FTC’s Updated Green Guides Alter The Eco Marketing Landscape
Whether you want to believe it or not, the weather impacts the ability for business to get done. One look at Facebook during Hurricane Sandy illustrated just how disruptive the storm was to industry firms.
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