You are a brand. Your brand is you and you take it with you wherever you go, whether you work for yourself or for someone else. It even follows you if you change industries. But here’s the thing, Brand YOU is constantly evolving and you can continuously build your brand.
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The best way to show your clients that promotional products work is to use them yourself—properly—as a way of providing a good example of the right way to use our powerful medium.
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Ten tips for becoming a pro in the promotional products industry.
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Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
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You were trained to ask three questions in order to sell promotional products: “How many do you need,” “When do you need them” and “What’s your budget?” Granted, these are important questions when you are selling stuff. Selling solutions and moving yourself out of the commodity space requires better questions.
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Blue skies, crashing surf and … coconut carvers? What a Mexican beach vacation can teach you about your approach to sales.
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What would you do differently if your customer was paying you $100.00 for making a presentation? How would you stage it? How would you prepare differently? Would your leave behinds be more professional? Would you use props? Would you practice ahead of time?
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Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
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What is it about this industry that catches folk, pulls them in and never lets them go? Could it be love?
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Think about your favorite restaurant. Where do you like to shop for clothes? Are there any places where you love to spend money? Your goal is to acheive that level of favored status with your clients and customers.
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