5 Reasons Chance the Rapper is a Marketing Genius

At this point, if you haven’t heard of Chance the Rapper, you’re living under a rock (no offense, Dad). 2016 has been the year of Chance the Rapper, and I’m not upset about it. From his new album “Coloring Book” to his line of Chicago White Sox hats (they sold out before I could even…

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The Best and the Worst NBA Playoffs T-shirts

If you’re like me, you concluded your relaxing Memorial Day weekend by watching the nail-biter seventh game in the NBA Western Conference Finals. While most people probably were focusing on Klay Thompson’s clutch three-pointers and Steven Adams’ scary mustache (no offense, big guy), I was zeroing in on the promotional T-shirts the fans were sporting in…

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The Wrap: Under Armour and Adidas settle an infringement Lawsuit, Beyonce is accused of using a sweatshop for her activewear brand

Here’s what’s happening this week in the apparel world … * Athletic wear companies Under Armour and Adidas have kissed and made up. Both retailers have reached a settlement in a patent infringement lawsuit regarding mobile fitness product patents, according to The Baltimore Sun. “Adidas AG, Under Armour Inc. and MapMyFitness Inc. have resolved their pending patent…

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Try Patterns and Prints: I Double-Dog Dare You

Prints make it easier to mix different colors, textures and fun into one cohesive look. They breathe a touch of life into an outfit. Of course, I get it. Patterns can be overwhelming. They are bold statements. And they are, perhaps, even bolder statements in the promotional products industry. But there are plenty of ways to incorporate them into a promotion without overdoing it…

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Beyoncé Understands Promotional Products Better than Anyone

If you’ve been anywhere in my vicinity this past week, you’ve probably heard my “Beyoncé is a genius speech.” (Sorry, roommates, parents, friends, family, strangers on my bus, etc.) First, she debuted her amazing athleisure line, then she surprised fans with the work of art that is “Lemonade,” and, finally, she showed her skills at…

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Can a Person Have Too Many T-shirts?

You know how people pack away their winter clothes for the summer to free up space in their dressers? I do that for my T-shirts. At one point in time, I easily could have worn a different T-shirt each day of the year. Right now, I’d say I could at least make it through six months. A packrat by nature, I would never say I have too many T-shirts. But I certainly have enough…

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Other Ways to Show ‘I Voted’

The Pennsylvania primary elections are today, and I’m performing my civic duty by casting my vote after work. I already am anticipating receiving my “I voted” sticker, but I wish I could get something a little more permanent. Exercising one’s right to vote is a pillar of being a U.S. citizen, and I think we…

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