Imagine this: The event is going a lot better than you had expected. Everyone seems really excited about the new launch, and a bunch of the prospects in attendance have expressed interest in learning more about what you can offer. You have gathered lots of new, quality leads it seems! Even better, your chief marketing…
Read MoreCategory: Awareness
How to Help Orlando a T-shirt at a Time
In this industry, we know the power of a T-shirt. We know how many impressions they provide—and how effective those impressions can be. A shirt donning a slogan in support of Orlando combats the hate that caused this tragedy and unites us all in support of our fellow man…
Read MoreCan’t Wait for Tomorrow
Paul Bellantone and I walked to dinner after the first day of PPAI’s 2015 Product Responsibility Summit and talked about the same thing we always do: the best concerts we’ve seen recently. (Foo Fighters and the Smashing Pumpkins, for the record.) We also talked about the summit and the state of promotional product safety. Standing…
Read More9 Ways to Use Pantone’s Color of 2014
Pantone chose Radiant Orchid as the color of 2014. Here are nine ways to use the floral hue in the New Year.
Read MoreVolunteerism, Work and Mixing the Two: A Distributor Shares Her Story
Jane Nelson-Halverson, owner of Dakota Promotions & Printing, describes her experiences volunteering for an abused adult resource center, which she also does some promotional work for. She details the services the center provides, as well as how she handles selling promotional products to an organization she also volunteers at.
Read More5 Invaluable Products for Fire Prevention Week
Did you know that Fire Prevention Week falls on Oct. 6-12? Raise awareness—and potentially save a life—with promotional products.
Read MoreHow to Use Promotional Products After a Tragedy
Lessons in cause marketing from the road races after the Boston Marathon bombing.
Read MoreLivestrong’s New Logo: Are New Wristbands Next?
The Livestrong Foundation unveiled a new logo last week. Does this mean the company’s iconic silicone bracelets are also due for a change?
Read More8 Ways to Use Pantone’s Color of the Year
Pantone chose emerald green as the color of 2013. Here’s how to incorporate the new year’s “it” color into your upcoming programs.
Read MoreGoing Strong?: Lance Armstrong and the implications for silicone gel bracelets
Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?
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