Brands are built over time but can be destroyed in an instant. This is why is it critically important to realize that branding is all about people. And it begins at the inside of an organization.
Read MoreWithout People, Brands Have No Meaning
Category: Distributor News
6 Steps to Jump-Start Your Creativity!
This is a unique industry in which creativity is a valued part of our everyday existence. Yet all of us sometimes experience those mental blocks where no matter how hard we try, we can’t generate a new or creative solution. Do you need a creative breakthrough? Here are six smart ways to get your creative juices flowing.
Read MoreWindows XP – RIP 4/8/14
Windows XP was great while it lasted, but now it’s time to upgrade. The security of your business may depend on it.
Read MoreHere We Go Again…
Some topics never really go away. Like “the wave” in a stadium, an issue comes around… there is a lot of standing up, screaming, arm waving, then it passes by just as quickly as it came. The topic making the rounds is the current challenge to the longstanding supplier-distributor relationship model our industry is accustomed to.
Read MoreDoes This Hold You Back?
Many years ago, I read a book titled Feel the Fear and Do It Anyway! And that’s just what I did on a recent trip to Costa Rica.
Read MoreThe TIME of Your Life!
This concept of TIME has had me thinking for a while about our crazy busy lives and the importance of managing time.
Read MoreThe Importance of Becoming Unimportant
If business owners truly want to get to the point where they can enjoy their life and reap the harvest of decades of hard work, they need to learn the importance of becoming the least important person in their business.
Read MoreA Supplier Loses It!
We all have our breaking points in our personal and business lives. A supplier recently did get mad at me and was not controlled in responding. The experience got me thinking about different approaches to handling business situations.
Read MoreWhy the Heck Did You Dispute that Credit Card Charge?
After noticing a discrepancy in my credit card batch total, I called my credit card merchant and was informed that one of my customers who had placed a $500 order for mugs disputed the credit card charge! Distributors, has this ever happened to you?
Read MoreAnalyzing Your Marketing Spend: What Would You Pay for a Top Client?
What exactly is your ideal client worth? What would you spend to get that new client? How much does your best client spend with you on an annual basis? And better yet, what is the profitability, long term, of that client? This article will be a mathematical analysis of your marketing.
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