No Single Raindrop Believes it is to Blame for the Flood

Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.

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Tinkering with Toilet Seats

Continuous improvement has been a part of my thinking since I was a kid. Continuous improvement can make a huge difference to your ability to be successful as well as just making your day more enjoyable.

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How to Skyrocket Your Q4 Sales

Last week, I had the pleasure of interviewing six of my favorite, top-rated suppliers in a Skyrocket Your Q4 Sales webinar. In just about 50 minutes, each of my guest experts shared a fresh idea to increase your promotional products sales, case studies you can easily duplicate and very special offers and EQP pricing you won’t find anywhere else.

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What We Can Learn from Bad Drivers

After having an especially trying excursion to the office recently, some parallels between the day-to-day drive and what we run into professionally came to light.

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A Brief Look at Quality Control in an Asian Factory

Quality control is arguably the single most important part of your supply chain. In the promotional products industry it is often neglected in order to save time or simply because the whole process is not transparent enough. This is unnecessary, since doing quality control right can be much faster and much more effective than some might think it is.

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5 Problems You Can Solve

Here’s the deal: Problem solvers always make money! No matter what the industry. No matter what the economy is doing. No matter what. If you can get out of the product-selling business and into the problem-solving business, you will always be in demand and you will always be able to make money. Here are five problems that you can solve.

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My Path to Millions Can be Yours Too

If you’re a business owner in this industry maybe you can relate to this. You have to wear so many hats and do so many different things that don’t make you money. These tasks only make you crazy and exhausted.

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10 Strategies of the World’s Most Successful Businesses…

Brand building in the broad sense is based on innovation, which of course is a driving force in the electronics industry. In the promotional products industry, aside from the incentive sector, our products are used to support our client’s branding.

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“Another Survey? Really? Imagine My Surprise…”

I, like you, am tired of getting surveyed after every purchase, trip and transaction that I make. So when Geiger decided to add a survey to our customer experience, I was cautious about the overall value, especially given how much work it would take to implement the survey in a meaningful way.

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