Each of us had a past moment in this business that we did not know what to say. We just got out in the field or on the phone, and did our best at what we were told to say.
Read MorePractice Makes Profits
Category: Homepage News
How to Guarantee an Income Stream for Months and Years to Come
Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.
Read MoreProblems: Solved or Dissolved
My lesson in life is to give my problems a lot less worry. Rather, I need to give my problems a lot more patience knowing that in time they will all dissolve.
Read MoreDirect Mail: Us Versus Them
So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went to a seminar on the latest direct mail trends and was taught all the things they need to be doing,…
Read MorePlay Nice in the Sandbox – Capitalize on Market Opportunities
In the fast-paced world of the printing industry, the relationship between sales and production is crucial to a company’s overall success. Despite having different goals and day-to-day operations, these two departments must work together to deliver quality products efficiently and on time. When sales and production are misaligned or in conflict, it can lead to…
Read MoreWhat Was the July 31 QuickBooks Deadline?
Ask the Accountant… Question: What was the July 31, 2024 deadline from QuickBooks all about? Answer: Intuit/QuickBooks set July 31, 2024 as the last day that QB Desktop (Pro and Premier) could be purchased by a new customer or a current customer with a non-supported QB product. The good news is that the July 31…
Read MoreWant More Sales? Cross-Sell This!
Who is the easiest company to sell to? The one that is already a customer. This is why cross-selling and upselling are so important. When you are already selling into an account, it makes sense to maximize your share of that customer’s business. For instance, if you’re selling prime labels, it’s a no-brainer to offer…
Read MoreAsk the Accountant: What Is Equity, And How Is It Different from Assets?
Ask the Accountant… Question: What is equity in my business and how is that different from assets? Answer: In accounting, equity is assets minus liabilities. Equity is the portion of your business that is yours after debts or liabilities are considered. As an example, if you purchased a house for $300,000 and took a mortgage…
Read MoreWhy You Should Talk to Printing Industry Students at Trade Shows
In the printing industry, there are plenty of opportunities for professionals and students to come together. These events offer a chance for students to learn real-world insights and gain valuable connections, while professionals can receive fresh perspectives and new ideas from the next generation. Staying ahead of industry trends and maintaining a fresh perspective are…
Read MoreBe a Student of the Game to Drive Long-Term Success
Game, what game? This is serious stuff and not some kid’s game. You’re right, it is serious. Your employees, customers, suppliers, and shareholders are all counting on you and your team to get it right. Being a student of the game is crucial for business leaders, as it fosters continuous learning, adaptability, and strategic thinking.…
Read More