As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…
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Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
Read MoreWhat’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
Read MoreHave you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…
Read MoreLooking to boost your sales in 2024? Ask yourself if there is any low-hanging fruit you might have missed. “Low-hanging fruit” refers to those easy sales that are no-brainers. Once identified, they are common-sense opportunities that are easily recognized by distributor and customer alike—and there might be more of them than you might think. One…
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For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…
Read MoreLast month, the newly formed Congressional Printing Caucus was announced, marking a “first-of-its kind bipartisan Caucus dedicated to advancing a public policy agenda that benefits and protects America’s printing industry and its rich, diverse, and varied communities,” according to a press release. “The Caucus will provide the Alliance with regular opportunities to educate a core group of lawmakers and their staff about the issues, legislation, and regulations that have a potential effect on the printing industry,” the release continued. But what is a Printing Caucus and what does it mean…
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As a distributor, you are looking to be a problem-solver for your clients. If you can come up with a solution, you become the hero and deepen your relationship with the account. Since we know that a 5% increase in customer retention can lead to 25% to 95% increase in profitability (Bain & Co.), these…
Read MorePrint distributors are always on the lookout for profit-building opportunities. Notice we said “profit” and not “sales.” There are plenty of products that bring in sales, but do they make money? If you have products with low profit margins, you can sell a lot of them and still not make very much. This is where…
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How do you know if a print shop you’re going to partner with is worth trusting? What really matters when you choose a print shop? There’s no secret formula for selecting the best decorating partner, but there are some big red flags to look out for—and some small but important signs of quality…
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