Red carpet-ready nails aren’t just for TV land’s elite. There’s a huge community of nail enthusiasts out there, which spells opportunity for the promotional industry. Check out these 3 award-worthy products.
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Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
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The PHLMade and SFMade campaigns reward companies that source American-made goods by branding them as local supporters. Will the movements help bring manufacturing back to the U.S.?
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The lowest common sales denominator in our industry is the product-based sales person, i.e., promo-peddler, trunk-slammer, tchotchke-chucker, ad nauseam. The mere fact that you are reading and digesting this means you most likely aren’t one of those. I’m addressing this article to you—the thinking sales person, the promotional partner, the extension of your client’s marketing department. You Think, Therefore, You Am. (I gotta stop talking like I’m Popeye.)
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Many of us hold the mistaken belief that the more clients we have the more money we make. That is a myth that does not serve us well. My first great breakthrough on my quest to become a multimillion dollar producer was that to get to the next level, I needed to fire the deadwood out of my client list.
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I’m just back from last week’s incredible SAAC Show, and it got me thinking about all the great people I worked with there and an article I wrote years ago, for the now-defunct Corporate Logo Magazine, about appreciating the important staffers all around us. Here is that article.
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Article titles and content sometimes come to me in the strangest ways. This one came to me as I was enjoying the cool weather outside the Long Beach Convention Center, as the 2013 SAAC Show was about to begin.
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You’re not still asking why or whether you need to have a social media presence, are you? You need a social media presence because that’s where your new customers are and it’s how they will find you, trust you and try you.
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This is the second half of an article that covers my Bullseye method of pursing and landing large accounts as PART of your account prospecting effort. If you are just coming to the party, go back into Blog Historyville and read up on Part One before continuing here. Otherwise, you’ll just be half-effective—and Bold, Different and Memorable-type Peeps don’t do things by halfsies.
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I am not an attorney. But why should that stop me from giving you legal advice? Well, there probably is a law prohibiting me from doing so but I’m not an attorney so I’m unaware of any.
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