Last week I wrote an article about a screenprinter that had to close down after printing an incredibly offensive shirt. It’s already become one of the most popular articles I’ve ever written for Promo Marketing. Click through here to give it a read!
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For the longest time, # meant number. Now, # means hashtag, but most people don’t really understand how to use hashtags. Here are eight things you need to know now about how to use hashtags.
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Should you ever give up on follow-up? That depends on how valuable the prospect is to you. I can tell you from actual experience that it may take months to get an order or get in to see a prospect that has the ability to give you large and repeat orders, but the payoff can be enormous.
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This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…
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I continue my …Really?? rant series, this time it’s from the perspective of a multi-line rep.
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When I was a child, I spoke as a child, when I became a man, I put away childish browsers.
— 1 Browserinthians 13:11
Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.
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From charging pillows to a Fortress-of-Solitude USB drive, the new Superman movie is being hyped with some of the most elaborate and fascinating promotional items I’ve ever seen. Click through to see some of the stunning, and occasionally ridiculous, examples.
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Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
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Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?
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