When You Wisch Upon a Star

Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.

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Promotional Giveaways for “Man of Steel” Absolutely Bonkers

From charging pillows to a Fortress-of-Solitude USB drive, the new Superman movie is being hyped with some of the most elaborate and fascinating promotional items I’ve ever seen. Click through to see some of the stunning, and occasionally ridiculous, examples.

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Market Mastery: Turning Your Market Expertise Into a Sales Advantage

Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?

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Concerning An Introspective Paradigm Shift Of The Warm & Fuzzy Variety

Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?

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Dealing with Internet Price Shoppers

These days Internet sites abound with promotional products, frequently at discount prices, but can a website provide the level of service, creativity and product knowledge that you, a promotional products sales professional, can?

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