The FTC has ruled that third-party companies can search for information about you on social networks, and save anything they find for seven years. What does that mean for people and for business?
Read MoreMark Zuckerberg is Watching
Category: Uncategorized
Who’s That in the Buyer’s Chair? 4 Generations in the Workplace
For the first time ever, four separate generations in the buying chairs change how your customers communicate, how they buy, why they buy and how they want you to interact with them.
Read MoreVIZIO TV – A Textbook Illustration of Bad Customer Service!
Many business success stories are built on uncompromising customer satisfaction. Here’s a good story about what happens when a company offers bad customer service.
Read MoreFive Years
This week marked my five year anniversary with Promo Marketing. In an industry with so many 20-year vets, five years may seems a pittance, but for me it’s a milestone.
Read MoreAre You in the Top 2% Who Are Creating a Compelling Reason for Buyers to Meet With You?
What’s the biggest challenge facing salespeople these days? We hear it all the time—setting up an initial meeting with a prospective client is getting tougher and tougher.
Read MoreThinking Outside the Big Box
Consolidation and convenience have advanced so much in the consumer world, I can solve almost any material problem I have in a single store. I see a similar trend beginning to swell within our industry.
Read MoreDo Women in Promotional Products Sales Have a Selling Advantage?
Last week I had the pleasure of presenting at PROMOTIONS EAST in Atlantic City. One of the sessions I facilitated was “The Women’s Selling Advantage.” I believe women have several distinct advantages that put them in an enviable position in the promotional products industry.
Read MoreChange? or Transformation?
Sometimes life is like a surreal dream. No one can miss the fact that change is the new normal and the rules are being rewritten. Is this just change? Or is it something more?
Read MoreProduct Videos and PROMOTIONS EAST
A couple product videos to hold you over until I return from PROMOTIONS EAST.
Read MoreDon’t Lose Site of Classic Business Building Strategies!
Someone brought an article to my attention that I wrote a couple years ago. For years I presented this content in seminars at industry events around the country, but now it’s online for you to enjoy.
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