In my last post, I discussed the four generations that are now occupying the buyer’s chair. Because they are the newest workers and more and more are becoming your buyers, I’ll discuss Gen Y’ers in more detail.
Read More
Promo Marketing‘s July issue explores the steady favorites and rising stars of the industry’s suppliers.
Read MoreWhat makes salespeople and sales teams more successful? I’ve been asked this question a lot during the past few months.
Read More
Being a sales and marketing coach, I am always on the lookout for stellar service and strategies I can model and share with my coaching clients.
Read More
The FTC has ruled that third-party companies can search for information about you on social networks, and save anything they find for seven years. What does that mean for people and for business?
Read More
For the first time ever, four separate generations in the buying chairs change how your customers communicate, how they buy, why they buy and how they want you to interact with them.
Read More
Many business success stories are built on uncompromising customer satisfaction. Here’s a good story about what happens when a company offers bad customer service.
Read More
This week marked my five year anniversary with Promo Marketing. In an industry with so many 20-year vets, five years may seems a pittance, but for me it’s a milestone.
Read MoreWhat’s the biggest challenge facing salespeople these days? We hear it all the time—setting up an initial meeting with a prospective client is getting tougher and tougher.
Read More
Consolidation and convenience have advanced so much in the consumer world, I can solve almost any material problem I have in a single store. I see a similar trend beginning to swell within our industry.
Read More