For our recent “Turning the table: Clients tell us how you can win their business” webinar, I asked our powerful panelists what it takes to earn their trust. The new standard? “You need to bend over backwards.”
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The Real Differentiator
Are you concerned about all the competition for your business these days (and who isn’t)? Are you worried your clients may “jump ship” if they find a competitor with a lower price? Here’s how you can stand out and get more sales without cutting your price.
Read MoreBad Hair and Personal Branding
Some people have remarkable branding ability. During a historic week when President Obama was dealing with serious international issues and the subsequent capture and killing of our nation’s number-one enemy, Donald Trump was cashing in on all the free press he could muster.
Read MoreInstant, Public, Permanent
Today, the rules of business and the rules of marketing are being rewritten. Social media and the ways in which we communicate have made everything Instant, Public and Permanent.
Read MoreTrade Shows… My Perspective. What’s Yours?
There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don’t go? And the question that seems to be hotly debated recently… should industry trade shows allow hosted end-users to attend?
Read MoreWhat Does It Take to a Have a First Conversation With a Prospective Buyer These Days?
For more than 10 years, I have committed my Friday mornings to making 10 phone calls to grow my business. This has proven to be one of my secret business growth strategies, and it has worked extremely well … until recently.
Read MoreProducts for a Sunny Day
A run-down of some of the best products for June, July and August.
Read More5 Rules
Last week Chris Matthews gave a passionate commencement speech at Temple University in Philadelphia, “5 Rules for Life.” Here are Matthews’ five rules and my selling smarter take on them.
Read MoreLove as a Business Strategy
Is there room for soft-hearted words like “love” in the world of business?
Read MoreThe Times They Are A Changing
Change is something that many of us have a hard time with. And times they are a changing for our industry. In fact, I truly believe the way our industry operates now is fast becoming obsolete. That may sound harsh, but please hear me out.
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