Throughout life, we all have Big Mac Moments—moments where you have to decide whether to do something that’s a little uncomfortable, that allows you to grow and forces you to do something different than you always have, or to continue to do what you’ve always done and yield the same results. As the year begins, it’s a perfect time to think about your Big Mac Moments…
Read MoreEditorial Type: Columns/Opinions
What’s Your Big Idea?
I am always amazed when I realize that every great man-made creation started with only an idea. Just an idea. The iPhone was just an idea at one time. Amazon.com was just an idea at one time. You get the point. But do you get that there is no limit to the size of ideas? There’s no limit to the size of your ideas for your business or your life…
Read MoreDiscard Annualized Thinking
One of the biggest barriers to high performance is annualized thinking. Annualized thinking is the unspoken belief that there is plenty of time in the year to make things happen. If we have a slow start in January, we may be disappointed, but we think, “I’ve got 11 more months to make my goal.”…
Read MoreReentry: Why Nothing—Sales, Health, Relationships—Is Ever Truly Lost
That awesome customer you lost isn’t lost forever. The brilliant employee or inspiring manager hasn’t forgotten you. And your terrific health is within grasp. What prevents us from reclaiming what we’ve apparently lost is the lack of a proper reentry plan. Think about it: Perhaps you worked hard to build $1 million in sales and were able to maintain…
Read MoreWhat Does COVID Mean for PRINTING United?
We have been receiving a steady stream of inquiries about how the resurgence of COVID and the Delta variant are affecting our plans for the PRINTING United Expo. We would like to share with you our thinking about the decision to move forward with the Expo in Orlando, Fla., Oct. 6-8.
Read MoreHow Your Promo Business Can Be Truly Customer-Centric (and Why It Matters)
The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people”…
Read MoreSelling Promotional Products: Why ‘Know, Like and Trust’ Matters More Than Ever
Prospects are loathe to be pitched by someone they’ve never met before. Instead of taking that gamble, why not consider an approach that puts this new relationship on the path to trust as quickly as possible with displays of what makes you who you are and why you do what you do?…
Read MorePromo Business Management: How to Get the Most Out of Your Team
At the heart of every company that earns the attention of those within its industry is a team. Individuals are all filling a seat on the bus of that business, each with their specific job description and goals. As the leader of my team, it’s my responsibility to make sure my people are in the…
Read MoreMy 5 Favorite Promos of the Week: Minor League Basketball Jerseys, Nirvana Charity Tees and More
This week has been a dismal one for me: The Philadelphia Eagles were eliminated from the NFL playoffs, my brother beat me several times in the Settlers of Catan, and it’s been raining nonstop in Los Angeles where I live (I know, it’s hard to feel bad for me). So, I sought to cheer myself…
Read MoreGlobal Transparency Trends: The Rise of the Millennial Buyer
Brands that are trying to be something they are not should be worried. A new generation of consumers and B2B buyers who really care about the purpose of the companies they buy from and work for, combined with a landscape in which brands increasingly are exposed by the people who work for them, are putting pressure…
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