“You can’t lead others until you know how to lead yourself,” explains Russell Benaroya, a serial entrepreneur and author of “One Life to Lead.” Tune in as our Million Dollar Monday guest shares the five principles to designing your best life and business….
Read MoreMindfulness and sales don’t always feel like they go hand-in-hand, but we had the chance to sit down with Cindy Goldsberry, a former Boundless executive, author and strategic sales visionary, to learn how harnessing authentic mindfulness in your sales process can be impactful…
Read MoreBusinesses make significant investments in their holiday gift programs. Too often, though, gift purchases are left to the last minute and end up with someone scrambling for gifts. The result: ROI is much less than it could have been. However, with a little proper planning you can be assured of getting the best ROI from your program…
Read MoreIt’s time for the promo industry to level up. Since the beginning of 2020, utilizing multiple forms of media creation, social selling, digital marketing and strategic collaboration has never been more relevant. This industry has so much to offer and so many creative minds. Unfortunately, the sector remains commodity-centric and content-averse…
Read MoreThe pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone…
Read MoreSince the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, social media represents one of the best chances you have at getting views, shares, likes and visits to your distributor website. To help you get maximum visibility and website traffic with social media, these are some simple tactics to try…
Read MoreTo this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids’ sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does…
Read MoreSocial media is an ever-changing landscape, and it can be challenging to determine how to leverage these platforms to help grow your business. We sat down with supplier partner, PromoKitchen Chef and social media all-star Charity Gibson to get her best practices for building a social media presence. Here are three key takeaways from our conversation…
Read MoreYour website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?…
Read MoreWhen you think “fashion,” you think clothes, right? Popular cuts and materials? Big logos or subtle prints? The world of fashion doesn’t stop at wearables, though. Trends translate over to consumer products and accessories, most notably drinkware. Try telling the TikTok kid who demands the latest water bottle they saw their favorite influencer using that drinkware can’t be trendy…
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