Competitive research is important, but it can be hard to find time to do it. Trusting someone else to summarize for you can leave important holes in your understanding of competitors’ strategies and processes. I want to make sure I’m clear about who I am and where I fit into the marketplace, as well as…
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Maple Ridge Farms, Mosinee, Wis., announced the appointment of Jamie Johnson to the position of sales consultant. In this position, she will be working with promotional products distributors throughout the U.S. and Canada. Johnson previously worked for Maple Ridge Farms,…
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Have any of you ever dreamed of competing in the X Games? Maybe you fantasize about dropping in on the giant half pipe or going off some big jumps on a snowboard. For those who aren’t destined for the competition, there’s still a chance to live their X Games dreams, just a little differently. In…
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It seems like every day there are new, innovative designs for reusable water bottles. As people become more environmentally conscious, having a water bottle that they can refill is appealing. But, some people might be wary of the quality of the water they’re drinking. One water bottle, the Ecomo Water Bottle, provides a digital readout…
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The Chicago Cubs haven’t been to the World Series since 1945, and they haven’t won one since 1908. So, as the Cubs get ready to face off against the Cleveland Indians in Game 7 of the World Series tonight, it’s no surprise that Cubs fans are looking to remember the moment. According to a study…
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After more than 10 years in court, a legal dispute over “The Wizard of Oz,” “Gone With the Wind” and “Tom and…
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While we East Coast residents have enjoyed a warmer couple of weeks of fall, the party seems to be over. With mornings ducking to 40 degrees, it might be time to transition to cold weather apparel and accessories. There’s no better time for your business to take advantage of the cold front, and your clients’ end-users…
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Here’s what’s happening this week in the apparel world … It’s no surprise that a lot of controversial cases make it to the U.S. Supreme Court. But, we didn’t expect to see cheerleader uniforms making the list. According to Fortune, the U.S. Supreme Court will rule on whether…
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Elevate Brand Marketing, Dallas, announced the hiring of Michelle Irwin to the position of inside sales manager. In this position, she will provide support to the company’s account managers with product research, vendor evaluations, product and service quotes, project management, and…
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ERB Safety/Fame Fabrics, Woodstock, Ga., announced the addition of Lou Borini as Northeast regional sales manager. Based in Albany, N.Y., Borini will cultivate and grow existing business relationships while developing new partnerships in the promotional products, hospitality and safety industries,…
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