What Is Generational Selling?

The right fit goes a long way. Just think about it in terms of something we, in the promotional products industry, are all familiar with: T-shirts. Imagine you’re giving away 100 T-shirts. If all 100 are the same size, how many people are really going to wear them (and wear them again)? People want what…

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4imprint Awards 204 Third Quarter one by one Promotional Products Grants

4imprint, Oshkosh, Wis., awarded more than 200 one by one grants to charitable organizations during the third quarter of 2016. The expanded one by one charitable program awards two $500 promotional products grants each business day. A variety of organizations use these in-kind gifts to help raise funds, increase awareness, recruit and recognize volunteers, and…

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Donald Trump Used Machine to Autograph Merchandise

If your early holiday present to yourself was a genuine, autographed Donald Trump hat, you might want to give it another look. According to ABC News, the president-elect didn’t sign his own autographed items; a computer did. Trump’s campaign utilized the autographed merchandise to raise money…

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Federal Court Blocks Overtime Rule Set to Take Effect Next Week

Yesterday, a federal judge blocked President Obama’s rule to amend overtime rule regulations, which was set to take effect next Thursday, Dec. 1. U.S. District Judge Amos Mazzant agreed with the 21 states and a group of businesses, including the U.S. Chamber of Commerce, that the rule is unlawful, Reuters reported. The rule would have…

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Cheetos Introduces Very Cheesy Merchandise

Has everyone moved on from the horrible headline yet? Good. Cheetos, the well-known snack brand, has introduced a full line of merchandise. While one might expect basic merchandise, like T-shirts or posters, Cheetos has gone to the extreme. The line includes some pretty interesting, non-edible items, like: “Cheeteau” Perfume (Image via…

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Sales Connection: Selling to Different Generations

The U.S. Census found a major shift in the most populous generations last year, when it declared baby boomers lost the title of the largest living generation. Pew Research Center determined millennials just have a slight edge on baby boomers, with 75.4 million and 74.9 million, respectively. While millennials have a big presence, Gen Xers…

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Multi-Line Reps for Chocolate Inn/Taylor & Grant Win PPPC Awards

Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced that Promotional Product Professionals of Canada recognized Line Chaumont of Promocom as Multi-Line Sales Agency of the Year for Eastern Canada, and Karen Spencer of Creative Solutions and Ideas as the Multi-Line Agency of the Year for Central Canada. Distributor customers vote on these awards within three specific…

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