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  • September 18, 2025 Summer Gould
    Are You Talking to or at Your Customers With Direct Mail?
    When it comes to mail, the difference between talking at and talking to/with your prospects is...
    Direct Mail Featured News Homepage News 
  • September 18, 2025 PPM Staff
    ASI Announces 2026 CEO Transition Plan
    Cohn Family leads succession planning as Timothy Andrews set to retire from...
    Featured News Homepage News 
  • September 18, 2025 Convergence Corner
    Convergence Corner: Creating End-User Engagement & Understanding Your Audience With Dean Manzetti
    The CDP vice president details a case study involving scratch-off tickets that...
    Featured News Homepage News 
  • September 18, 2025 Hannah Rosenberger
    Arch Promo Partners With Yukon Outfitters for Outdoor Lifestyle Products
    The supplier will offer a selection of Yukon coolers, drinkware and other...
    Featured News Homepage News 
  • September 17, 2025 C.J. Mittica
    Q&A: How to Successfully Handle Rush Orders
    Streamlined processes and a commitment to client partnership are essential to fast...
    Featured News Homepage News 
Are You Talking to or at Your Customers With Direct Mail?

Are You Talking to or at Your Customers With Direct...

September 18, 2025
ASI Announces 2026 CEO Transition Plan

ASI Announces 2026 CEO Transition Plan

September 18, 2025
Convergence Corner: Creating End-User Engagement & Understanding Your Audience With Dean Manzetti

Convergence Corner: Creating End-User Engagement &...

September 18, 2025
Arch Promo Partners With Yukon Outfitters for Outdoor Lifestyle Products

Arch Promo Partners With Yukon Outfitters...

September 18, 2025

Custom Shoes Continue To Evolve in Promo

With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is on the rise.

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End-Buyer Research: Ages 55+

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics. 

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S&S Activewear Completes the Acquisition of alphabroder

For now, the firms will go to market under their respective brand offerings backed by their existing distribution channels. Changes to decoration offerings are planned.

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Group Bayport Acquires Majority Stake in Promo/Print Firm Optamark

The acquiring company, a global provider of personalized products in a range of categories, also purchased NorthCape – a firm that specializes in custom outdoor covers, furniture and cushions.

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Two Strong Views Into Growth Strategies

This article highlights the investment and growth efforts of two commercial printing companies, one mid-sized and one massive, and provides a view into the reasoning behind their efforts.

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Flannel Shirts Stand the Test of Time

A workwear staple that became part of the grunge uniform in the ’90s, the layering piece is back in the spotlight again.

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Print-on-Demand Provider Spoke Custom Opens New Headquarters

The new 107,000-square-foot facility doubles production capacity for the company, which is a subsidiary of Counselor Top 40 supplier PCNA.

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Ball State Inks Influxer NIL Deal for Student-Athlete E-Commerce Stores

It’s a notable new example of a Division I university working to create a profit-sharing incentive for its athletes using branded merchandise and online platforms.

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Promo Pros Aid Devastated NC Communities in the Wake of Helene

Stephen McFadden of The Specialty Company was among those taking action and encouraging support.

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Is It Time to Start a Blog?

October 2, 2024October 2, 2024 Bill Prettyman

It seems that every business leader has a blog these days. If you don’t, should you? It might surprise you to know that the answer is not always yes.

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Marketing and Salesbill prettyman, Blog, Marketing, wise

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