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The panel discussed the implications of the Trump administration’s tariffs for promo and offered advice industry businesses can use to mitigate the upheaval.
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There was a time when signage and event graphics were primarily viewed as an extension of commercial print. That time has passed.
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The hard goods division has a standalone website and dedicated sales and customer support teams.
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Some legal experts say President Trump lacks the authority to implement his sweeping levies, and at least one lawsuit has been filed. Meanwhile, the White House has heaped a total of 104% in additional duties on China in 2025.
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