Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Read MoreBest in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Hot Ideas To Heat Up Summer Promo Sales
The weather is heating up, and so is the merch at summer events. ASI Media editors discuss sales ideas for the season and taste-test scrumptious and a few wacky treats.
Read MoreDiscounts: Are They Good or Bad for Your Apparel Decorating Business?
Join Apparelist Podcast Host Cassie Green as she sits down with Jesse Poteet of Startup Screen Printing.
Read MorePrinting Excellence Delivers West Coast Vibes via Craft Beer Label
This episode of POW! Package of the Week spotlights digital- and flexo-printed packaging from Capital Label Co., a member of both TLMI and PRINTING United Alliance. The award-winning label showcases the power of combining printing processes.
Read MoreChain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
The decorating technique can add more dimension and depth than typical embroidered logos.
Read MoreCan Augmented Reality Increase Direct Mail Response?
When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
Read MoreThe Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.
Read MoreRetention vs. Acquisition: The Answer Is Always Yes
Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.
Read MoreWhat Gen Z Really Thinks About Promo in 2025
For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.
Read MoreMixer Package’s Punchy Personality Steals Show
The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.
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