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  • April 20, 2026 Tara Lerman
    Pushing the Envelope with Direct Mail
    Unpacking the elements that go into a successful direct mail campaign.
    Featured News Homepage News 
  • April 17, 2026 Convergence Corner
    Convergence Corner: Thea Rodrigue & RED Swag Turned a Meeting Into an Opportunity for Fun
    The CEO of Red Swag made what could’ve been a dull job...
    Featured News Homepage News 
  • April 17, 2026 Hannah Rosenberger
    Fully Promoted Names Walter Miska Brand President
    Current president Andrew Titus will transition to the role of president of...
    Featured News Homepage News 
  • April 17, 2026 Theresa Hegel
    Why Showrooms Still Matter in the Digital Age
    Distributors find value – and close more deals – in a well-curated...
    Featured News Homepage News 
  • April 17, 2026 Ashley Roberts
    Allied Printing: Green, Growing & Scaling Fast
    For some print service providers, sustainability initiatives have climbed to the top...
    Featured News Homepage News 
Pushing the Envelope with Direct Mail

Pushing the Envelope with Direct Mail

April 20, 2026
Convergence Corner: Thea Rodrigue & RED Swag Turned a Meeting Into an Opportunity for Fun

Convergence Corner: Thea Rodrigue & RED...

April 17, 2026
Fully Promoted Names Walter Miska Brand President

Fully Promoted Names Walter Miska Brand...

April 17, 2026
Why Showrooms Still Matter in the Digital Age

Why Showrooms Still Matter in the...

April 17, 2026

The Digital Signage Opportunity

Dye-sublimation: Is it the hot new thing? Marco Boer, vice president of I.T. Strategies, weighs in.

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End-Buyer Research: Women

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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Q&A: The Basic Mechanics of Import Tariffs & Customs Clearance

A logistics broker offers direction on how to properly bring foreign-made products through U.S. customs as questions proliferate given new import duties.

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The Next 5 Years: Achieve Full Transparency in Sustainability

Greater accountability and transparency will define the next wave of environmental stewardship.

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Nominate Now for the 2025 Counselor Promo Campaign Awards

We want to hear about your company’s top campaigns that used unique products, generated incredible results or got everyone talking.

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AI Generative Art in 2025: Integration, Ethics & Originality

We’re now three years deep, and we’ve evolved past the honeymoon phase. That initial dopamine rush when Midjourney or DALL·E painted a whole world from a text prompt has been replaced by something more grounded and nuanced. 

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The Ultimate Promo Bag Bestsellers List

There’s a lot of promo bag options out there. Save time searching and speak to common client needs with these top 10 bag styles from American Ad Bag (asi/35290). Grocery Tote Bags Bags used for running errands and lugging heavy groceries need to be durable and designed for the job. That’s why these grocery tote bags from American Ad Bag make such great sells. These heavy-duty and insulated styles also feature a poly board insert for greater reinforcement when filled with heavy grocery items. Learn More

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Stahls’ Names Thomas Heuer EMEA Director of Sales

Heuer, who has more than 25 years of textile printing and decoration experience, will lead sales in Europe, the Middle East and Africa for Stahls’.

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Proforma Restructures Brand Department, Promotes Team Members

The Counselor Top 40 distributor said the move was to fuel growth and improve the experience of distributor-owners.

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The Next 5 Years: Personalization

Promo companies are leaning into extra customization and the power of choice to deliver exactly what recipients want.

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