This week, the Philadelphia 76ers became the first team to introduce ads on jerseys. Now, the Cleveland Cavaliers have participated in another NBA first as part of the team’s playoff series. Budweiser sponsored the league’s first virtual reality (VR) experience in partnership with the Cavaliers, according to Adweek. The Budweiser and Cleveland…
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As we were preparing our Top Distributors issue, news broke of four major industry shakeups. In the span of two weeks, Ennis announced plans to sell off Alstyle Apparel to an undisclosed buyer (later revealed to be Gildan Activewear), Hanesbrands Inc. acquired Champion Europe and Pacific Brands Limited, Taylor Corp. bought Staples Print Solutions, and private equity…
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Promo Marketing is teaming up with Promotional Products Association International (PPAI) for a Power Meeting June 29 to July 1, 2016, in Atlanta. The event is co-located with the PPAI Women’s Leadership Conference, but the Power Meeting is open to any qualifying distributor. The Women’s Leadership Conference will end with a closing dinner June 29, and…
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Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…
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Where’s your focus? It seems like all the glamour and excitement in sales and marketing focuses on account acquisition. Everyone loves the “rainmaker,” the professional who reels in the big fish and new, headliner clients. We spend our time, our resources and our money on carefully crafted marketing plans. We think through objectives, strategies and…
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AIA Corporation, Neenah, Wis., held another of its AIA Power Meeting events, powered by Promo Marketing. The event, which matches AIA Corporation’s top affiliates with its most valuable supplier partners, was held from April 19 to 21 at the Delray Beach Marriott in Delray Beach, Fla. “This was a great meeting,” said David Woods, president…
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Under Armour and Adidas settled a patent infringement lawsuit; Beyoncé’s activewear brand is accused of using a sweatshop ; the Tampa Bay Lightning has a dress code for their playoff games; 319 Bangladesh clothing factories are closing; and American Giant released possibly the greatest T-shirt ever: Here’s what’s happening this week in the apparel world…
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Today, the U.S. Department of Labor announced that President Barack Obama and Secretary of Labor Thomas Perez announced the publication of the Department of Labor’s final rule to update overtime regulations and automatically extend overtime pay protections to more than 4 million workers within its first year. This new legislation sets the standard salary level…
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We ride bikes for many reasons—transportation, exercise, leisurely enjoyment. But no matter what the reason, we always end up feeling great after (even if we’re sweaty). May is National Bike Month, so we put together some apparel products we think any rider, new or…
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Here’s what’s happening this week in the apparel world … * Athletic wear companies Under Armour and Adidas have kissed and made up. Both retailers have reached a settlement in a patent infringement lawsuit regarding mobile fitness product patents, according to The Baltimore Sun. “Adidas AG, Under Armour Inc. and MapMyFitness Inc. have resolved their pending patent…
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