Following their recent announcement of a new global website and the merging of its North America and European Operations, Goldstar announces three key promotions to the North American sales and global marketing teams. Charles Duggan named vice president of sales, North America The promotion of Charles Duggan to vice president of sales, North America, will…
Read MoreiPROMOTEu Announces Key Leadership Promotions at Executive, Director Levels
iPROMOTEu has announced updates to their executive and management teams with the promotion of Joe Hoffmann to senior vice president of operations, Dave Kneram to senior vice president of software engineering, Emily Codner to director of affiliate services, and Mike Segal to director of accounts receivable. Hoffmann joined iPROMOTEu in January 2021 as vice president…
Read MoreHow to Maximize Your Direct Mail’s Appeal
How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…
Read MoreDrinkware that Drives Sales
There’s something to be said about a water bottle, mug, or tumbler that sees daily use. The term “emotional support water bottle” was coined some time in the last few years, and for good reason. Drinkware helps people get through their days, whether it’s keeping them hydrated or storing their favorite caffeinated beverage. Promotional products…
Read MoreExecutive Perspectives: Cooley Group Inc.’s Karie Ballway
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karie Ballway, executive vice president of Cooley Group Inc., Pittsford, New York. Here, she discusses ways to build employee loyalty, shares how she defines success, and hints at an exciting…
Read MoreUnveiling The Top Drinkware Trends Of Summer
The world of drinkware is as dynamic as we are, and each summer brings with it a fresh wave of trends that redefine how we enjoy our favorite beverages. Let’s take a look at the top three drinkware trends that are set to make a splash this summer. We’re talking ergonomic designs, feel-good colors, and…
Read MoreMergers and Acquisitions: The Ins and Outs of Buying and Selling in a Consolidating Industry
Technology has changed the way we talk to each other. In the near future, married couples will tell their kids how they met: On a dating app where they each swiped in the same direction. The rest is history. Aside from the technological aspect of it, though, dating hasn’t changed for most of history. You…
Read MoreStran reports 28.7% Increase in Revenue for Q1 2023, Achieves $15.8M in Revenue
Stran & Company, Quincy, MA, last week provided a business update and reported financial results for the three months ended March 31, 2023. “We are proud to report a 28.7% increase in revenue to $15.8 million for the first quarter of 2023,” said Andy Shape, president and CEO of Stran. “Most notably, we achieved organic…
Read MoreEven a Fictional Misprint Can Drive T-shirt Demand
After fans saw a misprinted T-shirt in the first trailer for FX’s “The Bear,” shirts advertising “The Berf” are already popping up on sites like Redbubble.
Read More3M Fires Group President Michael Vale
3M announced this week that it has fired group president and chief business and country officer Michael Vale due to “inappropriate personal conduct and violation of company policy.” Vale assumed this position last month having worked at 3M for more than 30 years according to AP. The report states that Vale was terminated last Friday,…
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