The ad specialty distributor business, regardless of its size, is unique. It does not fit a “business mold.”
Read MoreWould You Buy from You?
Have you ever thought long and hard about what it would be like to be a buyer of promotional products? Put yourself in your customer’s shoes for a while and think about what it would be like to be them. Why would they want to partner with you? When you can answer that question in terms of the benefit to them, you will be well on your way to having a unique value statement and differentiating benefit.
Read MoreIndonesian Company’s Washing Directions on Jersey Tag Deemed Sexist
When specific washing instructions are needed, it might be best to stick with simply worded instructions, like “hand wash only,” “do not bleach” or “tumble dry on low heat.” Instead, an Indonesian company opted to go with “Give this jersey to your woman. It’s her job,” and is receiving criticism globally for its choice of words.
Read MoreStandard Register Files for Bankruptcy
Standard Register Co., Dayton, Ohio, filed for Chapter 11 bankruptcy, the company announced today.
Read MoreTake a Look Inside the Power Box
Promo Marketing has mailed out its second Power Box to 600 recipients, which consist of end-buyers and top-selling distributors. The box once again included the newest and hottest promotional products from leading industry suppliers, like 3M, Hit Promotional Products, Logomark, Prime Line and SnugZ USA.
Read MoreRoyal Industries Acquires The Waldor Line
Brooklyn, New York-based Royal Industries (The Royal Line) announced its acquisition of Waldor Products (The Waldor Line), Jersey City, N.J., yesterday.
“The acquisition of The Waldor Line is the perfect complement to Royal’s line, which includes vinyl specialties from card cases and clipboards, portfolios and pocket planners,” Ari Ruden, vice president of Royal, said. “[…] We are very excited to add the unique products that [The] Waldor Line has to offer to the promotional product industry.”
Royal, a family owned and operated business for more than 55 years, will begin taking orders for Waldor products, effective immediately.
For more information, see tomorrow’s Headlines e-newsletter.
Read MoreSanMar Adds Bulwark Flame-resistant Apparel to Product Line
SanMar recently announced the addition of Bulwark, the world’s largest manufacturer of flame-resistant apparel, to its product offering. SanMar now offers 12 Bulwark products, including shirts, coveralls, jackets and pants.
Read MorePrime Line Hires Steve Woodburn as Southeast Regional Sales Manager
Prime Line, Bridgeport, Conn., announced the hiring of industry veteran Steve Woodburn, MAS as Southeast regional sales manager.
Read MorePort of Los Angeles Launches ‘Peel Off’ Program to Combat Congestion
Officials from the Port of Los Angeles introduced the “Peel Off” program to handle some of the backed up shipping containers clogging up the port.
Read More