5 Problems With Promotional Supplier Videos

Dear promotional product supplier: That video you made has a great soundtrack. The special effects? Nice touch. I even like the way you demo the product. It makes me want to sell the item. I want to feature your video on our website and social media channels, which reach thousands of people every week. Unfortunately …

Read More

Connecting—Not a New Concept

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email. The handwritten card seems to be the new way to cut through the clutter that we created by trying to reach buyers on their terms. The irony is that the everyday interpersonal medium from our pre-1990s world is becoming a little more exciting simply due to its rarity.

Read More

Fersten Adds Two New Sales Reps in Canada

Fersten Worldwide, Champlain, N.Y., has hired Sandy Baer and Beth Timbers for its sales team Baer will represent Fersten Worldwide and FILA Golf in the Great Toronto Area west territory while Timbers will handle the east territory. The territories are split by Highway 400.

Read More

Truth in Product Labels—This One Will Kill You

Proper labeling of promotional products is a big deal. While sourcing, the proper risk assessment of any product must include planned usage group as well as delivery destination.

Read More