ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
Read MoreEnd-Buyer Research: Companies With 1,001-5,000 Employees
A New Look at ‘Customer Focus’
It’s not uncommon for business leaders to stress the importance of “customer focus” through all areas of their enterprise. On the surface, not a bad idea. However, upon closer look, this approach may be keeping your business from realizing its full potential. Here’s why. We’ve all heard of the Pareto Principle, sometimes referred to as…
Read MorePromo Insiders: Supply Chain Flash Points on the Eve of the Holiday Gifting Season
In this podcast, ASI Media journalists Christopher Ruvo and Sara Lavenduski delve into the supply chain challenges and discuss their current and potential impacts on the promo market.
Read MoreIMAGEN Acquires IMPACT Promotional Products
The acquisition is the first for IMAGEN in its 15-year history and brings together two Southern California-based distributors.
Read MoreThe Standout Political Merch From the DNC
T-shirts, buttons and signs were among the promo items sported by 50,000 visitors in Chicago for the Democratic National Convention.
Read MoreGaryline Receives Private Equity Investment, Completes Move to Florida
An affiliate of Mill Point Capital LLC has invested in the Counselor Top 40 supplier, which has relocated from New York to the Sunshine State.
Read MoreMake Good Decisions with Good Data
When comparing “same-store sales” and “new customers,” you’re essentially looking at two different metrics used to assess the performance and growth of a business. Most Graphic Communication companies are not looking at their business in this manner. I think they should begin breaking out these numbers and let me go into detail as to why…
Read MoreRepreve Launches New Recycled Textile Products
A white dyeable polyester filament yarn and insulation material ThermaLoop represent a step forward in scalable textile-to-textile recycling, according to Unifi, parent company of Repreve.
Read MoreDefense Wins Sales Championships
When it’s football season, one saying you often hear is, “Offense wins games. Defense wins championships.” That is also true in sales. Offense — or outbound selling — gets new accounts, but defense keeps them producing revenue year after year. What does playing a strong “defense” mean for a sales pro? It comes down to…
Read MoreASI Research Exclusive: Europe’s Distributors Top $14B in Annual Sales
The new in-depth study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.
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