The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…
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A new logo launched this week as part of what the distributor says will be a “summer full of updates to our visual branding and brand voice.”
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From golfing with a burger to chilling on a Cheez-It, retail brands are getting extra-creative with promo.
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The bill would have established an extended producer responsibility system, banned certain chemicals in packaging and set recycled-material thresholds for goods made or sold in the state.
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BDA announced that it has completed the purchase of The Great Branding Company, a sports-merchandise provider headquartered in the United Kingdom
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After giving the supplier some major attention on TikTok, Koozie Group invited Sam Hart for a tour that included a crash course in pen design and custom gifts.
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Last weekend’s MLB London Series was a success for baseball, but some fans were left confused by New Era’s merchandising.
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PCNA is cooking up something new. The Top 40 supplier now offers select items from kitchenware brand OXO to distributors across the U.S. and Canada. Among…
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The postal price increases for marketing mail are driving down volume and, more importantly for the USPS, driving down profits. The postal price increases need to be rolled back. Basic economic principles apply to the pricing decisions for catalogs and direct mail: Catalogs (and direct mail) are very sensitive to the cost of mailing. More…
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Ask the Accountant: Question: Is there a way to see what a sales order is for in an open sales order list in QuickBooks? Answer: It can be frustrating to look at a list of open sales orders by Customer and not know which order is for which product. There is a workaround for that.…
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