For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
Last chance to vote! Polls for the latest round of PM’s Video Battle, which features Motivator’s Johnny Cash versus SnugZ USA’s break-dancing lanyard extravaganza, will end Friday morning.
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In the latest update to its website, company store and order management solutions, Trade Only, Costa Mesa, Calif., has delivered important features designed to further streamline the user experience and drive efficiency.
Read MoreStacy Burleson, CFO of distributor Beyond Zebra Inc., helped to organize the inaugural Stop the Clot Walk in Los Angeles on Dec. 15, 2013. Burleson, a blood clot survivor, serves on the volunteer committee for the National Blood Clot Alliance (NBCA) and was honored at the event as the walk’s top fundraiser.
Read MoreThis week, the Associated Press reported that the red-white-and-blue mittens being sold by the U.S. Olympic Committee (USOC) to raise funds for winter athletes were manufactured in China. The words “Made in China” are clearly imprinted on the inside tag of the 100 percent acrylic mittens.
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The Consumer Product Safety Commission (CPSC) has issued a recall of over 200,000 Bristol Valley Cocktail Glasses with Sheer Rim from Libbey Glass, a Toledo, Ohio-based glassware supplier. The glasses can break unexpectedly, posing a laceration hazard.
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On Dec. 13, 2013, Jetline announced the promotion of Jon Granek to Northeast Regional Sales Manager. Jon first joined Jetline in 2009 as part of the inside business development team. His territories will include New York, Pennsylvania, Maryland, Delaware, New Jersey, Connecticut, Massachusetts, Rhode Island, New Hampshire, Vermont and Maine.
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On Dec. 18, 2013, Promotional Products Association International, Irving, Texas, the world’s largest and oldest international not-for-profit promotional products association, has announced that Norma Jean Knollenberg, CIP, CPIM, president of Oshkosh, Wis., supplier Top Brands Inc., has joined the PPAI Board of Directors, effective immediately. Knollenberg’s appointment fills a vacant seat on the Board of Directors that ends at The PPAI Expo 2016.
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The first of the year is a great time to reconnect with all of your best clients. Right after the holidays is the perfect time to set yourself apart from the competition by providing your customers with a value-added extra. That little extra can be in the form of a Marketing Review.
Read MorePrime Line, Bridgeport, Conn., resumes its 2013 monthly webinar series with “Fearless Forecast for 2014: Emerging Trends, Hot Markets and New Products” at 2 p.m. EST tomorrow. Jeff Lederer will provide selling ideas, case histories and new product videos related to emerging trends and hot markets for 2014 in this 30-minute webinar.
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