One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
Read More
During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.
Read More
The end of the year always brings exciting and important announcements, and that’s no different for us at Promo Marketing.
Read MoreThis week: Jetline’s Dr. Evil versus Motivators’ Johnny Cash.
Read MoreAccolade Promotion Group (APG), Toronto, Ontario, announced yesterday its parent company, Golfsmith International, Austin, Texas, plans to merge its promotional product divisions under one leadership team. Golfsmith International divisions Golf Town Corporate Sales, based in Canada, and Golfsmith, based in the U.S., will fall under APG effective Dec. 29. This merger will mark APG’s entrance into into the U.S. marketplace.
Read MoreAlcom Printing Group, Harleysville, Pa., obtained Macorp Print Group, Souderton, Pa., which is just two miles north of Alcom. The acquisition will allow Alcom to couple its printing, packaging and direct mailing offerings with Macorp’s client consolations.
Read MoreBell and Howell LLC, Durham, N.C., a leading global provider of multi-channel communications solutions, named Ramesh Ratan as its CEO, effective Jan. 3, 2014.
Read MoreEmployees of SanMar, a leading industry supplier of apparel and accessories, raised over $96,000 in money, clothing and goods for seven charities. SanMarathon events, hosted at each of the company’s seven distribution centers around the country and corporate office, allowed employees to run, walk or cheer their way to the final donation.
Read More
The “Passion Planner,” a yearly planner designed to help users organize and plan for both personal and professional goals, recently had its manufacturing successfully funded through Kickstarter. The 160-page, leather-bound planner uses an innovative mix of calendar, note and list space to break up a user’s goals for the year into easy to manage pieces. The Kickstarter page describes the planner and its features as
Read More
Robert (Bob) Adler became acting chairman of the U.S. Consumer Product Safety Commission (CPSC) on December 1, 2013. Mr. Adler, who has served as a commissioner at CPSC since 2009, said, “I have worked at or been connected with this great safety agency for nearly 40 years. I am passionate about our mission, our staff, and those whom we serve every day, and I am honored to lead CPSC in this new role.”
Read More
