Bag to the Future

The word “briefcase” literally means a case for briefs, i.e., paper files. But now they need to hold laptops, smartphones, MP3 players, headphones, e-readers and any other electronics you can imagine.

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My Best Promotion

Jane Nelson-Halverson, owner of Dakota Promotions & Printing, Bismarck, N.D., shared a favorite promotion of hers she did for Prevent Child Abuse North Dakota. Through creative use of found artwork and effective networking within her community, she was able to complete a great fundraising promotion for an important cause.

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Coat Culture

While good-looking jackets are abundant in our industry, to find the perfect item, you have to consider the end-users. How old are they? What retail trends are they likely to care about? What do they do for a living? They’re simple questions, but also ones that should dictate your purchasing decisions.

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