InnerWorkings and Feeding America Enter Into Partnership

InnerWorkings Inc. and Feeding America recently announced a partnership. Under the agreement, InnerWorkings will manage the printing and logistics of Feeding America’s direct mail campaign efforts, which represents the nonprofit organization’s largest fundraising vehicle.

“This new partnership will allow us to gain greater efficiencies in our fundraising programs,” said Johanna Vetter, chief brand and development officer of Feeding America. “InnerWorkings has a proven track record of driving savings while improving quality and service levels.”

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BIC Group Reports Third Quarter and Nine Month 2013 Results

BIC Group, parent company to BIC Advertising & Promotional Products (BIC APP), reported its 2013 third quarter and nine month results this week. The group as a whole reported sales of approximately $1,942.9 million (1,407.9 million euros) for the nine-month period, up 2.6 percent on a comparative basis from same period in 2012. Net sales for the quarter were up 3.5 percent on a comparative basis at $649.15 million (470.4 million euros).

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Selco Introduces New Mobile App

Supplier Selco has recently launched its mobile app. The mobile application, available for iOS and Android, is designed to be user-friendly with quick search options, a new products listing and a best-seller list.

Selco mobile website users can search hundreds of watches by brand, style, price or newest collection. The app features sections for Movado, Seiko, Bulova, Fossil and our “made for recognition brands” Selco Geneve and A*Belle Promotional Time.

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Proforma’s Tony Zayas Recognized by Smart Business Magazine for Social Media Program Implementation

As social media continues to revolutionize the way companies do business, Proforma’s interactive media manager Tony Zayas is dedicated to teaching Proforma Owners online strategies for earning new sales. Zayas has recently been named as a winner of the 2013 SoMe Impact Awards by Smart Business & SBN Interactive for his outstanding work in developing social media programs and online strategies for Proforma Owners and the Proforma Support Center. More than $500,000 in new sales can be directly attributed to the social media strategies Zayas has implemented.

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Bell and Howell CEO Steps Down

Bell and Howell, Durham, N.C., CEO Leslie Stern is stepping down from his position for personal reasons.

“I’m proud of what the team has accomplished to reestablish the Bell and Howell brand and its reputation for innovative products,” said Stern. “Thanks to our loyal customers, our dedicated workforce, and our industry-leading solutions, we are well-positioned for continued growth, so after two years of commuting to Durham from my home in New York, I need to spend more time with my family.”

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A Trend is Born

Kim Kardashian isn’t feeling Pantone’s top color of spring 2014, Dazzling Blue, when it comes to her daughter. But no “baby pink” allowed. Here are some alternatives. 

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Apparel with Live Moving Animation is Here, and It’s Pretty Cool

Bloomberg Businessweek recently reported on a new apparel company animating T-shirts by cutting holes in the artwork, then placing smartphones or tablets behind the opening and configuring them so an animation would play. Is this a technology you could apply to your apparel marketing?

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