Norwood & BIC Graphic Supports American Cancer Society’s Relay for Life 2013

Norwood & BIC Graphic continued its support of the American Cancer Society’s Relay for Life with a Silver Sponsorship of the August 2013 event. This year, the American Cancer Society celebrated the 25th Anniversary of the Mississippi Shuffle Relay for Life, hosted to honor those who have lost their fight against cancer. During the Relay for Life Event, participants walk all night to symbolize “Cancer Never Sleeps” and show solidarity with cancer patients. Luminaries line the walking path in Baypoint Park in Red Wing, Minnesota.

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Brand Activation Association Names New Director of Membership

The Brand Activation Association (BAA) announced Christine Goonan has joined the organization as the director of membership. In her new role, Goonan will be responsible for membership recruitment and retention in addition to developing new member services for the only national nonprofit trade association that addresses all aspects of activating the brand experience.

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Universal Appeal

There’s a reason why more than a billion dollars worth of promotional desk and office products are sold every year: They’re effective. From sticky notes and pens to journals and mugs, the items we use during every workday are the perfect vehicles for promotional advertising.

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What Suits You?

The new year is almost here, and that means clients will need new aprons, chef hats and button-ups. Here are eight ways to spot uniforms that will last through 2014.

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My Best Promotion

For this month’s My Best Promotion, Devin O’Brien, M.A., account executive for O’Brien Corporation, St. Charles, Ill., recounted a job done for a hospital employee-appreciation event.

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Behind Bars

Decorated glassware, imprinted coasters and branded chalk boards are effective promotional products

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Lanyards 101

“What kind of materials can I chose from?” “What about decoration?” “Why are there like 4,000 attachment options?” “And where the heck am I supposed to sell these things? Should I just drive around and look for people who might want a better place to store their keys or badge?”

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Golden Ticket

If you’ve ever been trapped in the supermarket checkout line behind a parent with a small child, you already know what we’re about to tell you: People go crazy for candy. Remember little Timmy up there ahead of you? So sweet. So innocent. Then his mom said “no” to a Snickers bar, and his head started spinning like Linda Blair’s in The Exorcist. Only scarier, and with more cursing.

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