Coat Culture

While good-looking jackets are abundant in our industry, to find the perfect item, you have to consider the end-users. How old are they? What retail trends are they likely to care about? What do they do for a living? They’re simple questions, but also ones that should dictate your purchasing decisions.

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The Main Event

Large events like trade shows, conventions and corporate meetings require a range of products—from uniforms to business card cases—but there are three essentials: writing instruments, name badges and computer accessories. Here’s what to sell in those three product categories and the elements to consider when you do.

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