A Brief Look at Quality Control in an Asian Factory

Quality control is arguably the single most important part of your supply chain. In the promotional products industry it is often neglected in order to save time or simply because the whole process is not transparent enough. This is unnecessary, since doing quality control right can be much faster and much more effective than some might think it is.

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Bag to the Future

The word “briefcase” literally means a case for briefs, i.e., paper files. But now they need to hold laptops, smartphones, MP3 players, headphones, e-readers and any other electronics you can imagine.

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My Best Promotion

Jane Nelson-Halverson, owner of Dakota Promotions & Printing, Bismarck, N.D., shared a favorite promotion of hers she did for Prevent Child Abuse North Dakota. Through creative use of found artwork and effective networking within her community, she was able to complete a great fundraising promotion for an important cause.

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Coat Culture

While good-looking jackets are abundant in our industry, to find the perfect item, you have to consider the end-users. How old are they? What retail trends are they likely to care about? What do they do for a living? They’re simple questions, but also ones that should dictate your purchasing decisions.

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The Main Event

Large events like trade shows, conventions and corporate meetings require a range of products—from uniforms to business card cases—but there are three essentials: writing instruments, name badges and computer accessories. Here’s what to sell in those three product categories and the elements to consider when you do.

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