The women’s apparel market is huge—$621 billion by 2014, according to MarketLine’s 2012 Womenswear: Global Industry Guide study—and to miss out on your piece of the prêt-à-porter pie would just be so passé.
Read MoreFierce Femme Fashion
What’s Trending in Training
Being in shape is in style, and it’s looking like the fitness fad is here to stay. The exercise craze is good news for the promotional products industry because it means a growing demand for exercise goods.
Read MoreBulova Renames Promotional Products Division to Bulova Corporate Sales
Luxury watchmaker Bulova recent announced a rebranding of its supplier business. The company’s premiums and incentive division has received a new name, Bulova Corporate Sales, as well as a new website.
Read MoreEMT Announces Pitchfix Giveaway at Expo East
EMT announced that it is launching a promotion for its Pitchfix product at Expo East, held next week in Atlantic City. EMT will give out free samples of Pitchfix—the European-designed, switchblade-style golf divot tool with ball marker—to the first 10 people who mention Pitchfix at the company’s Expo East booth, #1923.
Read MoreNewton Manufacturing Takes Home Two NOVA Awards
Newton Manufacturing Company, Newton, Iowa, took home two NOVA Awards from the Iowa chapter of the American Marketing Association. The company received Best of Category in Special Event and second place in Nonprofit Marketing.
Read MoreNorwood & BIC Graphic Hosts BIC Group Board of Directors Meeting
Norwood & BIC Graphic North America was honored to host a recent BIC Group Board of Directors Meeting April 23-25, 2013. The board meeting was held in Minneapolis, Minn. and included in-depth tours of the Norwood & BIC Graphic facilities in nearby Red Wing and Sleepy Eye.
Read MoreBars and Restaurants Challenge Michigan Law Banning Promotional Products, Part 2
Part two of Promo Marketing’s look into the Michigan Liquor Control Code Act of 1998, which bans the use of certain logoed products from bars and restaurants. Plus, information for distributors who want to help change the law.
Read MoreWhy…?
Why… be connected? I’ve often talked about my love of trade shows and the value of business relationships, which are the cornerstone of a successful business.
Read MoreThe High Cost of a Low Training Budget
If you train your staff, there’s a risk they’ll leave; if you don’t, there’s a risk they’ll stay.
Read MoreHow to Celebrate National Bike Month
May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks.
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