EmbroidMe Signs Master Franchise Agreement in Central America

EmbroidMe, the world’s largest embroidery franchise, announced today the signing of a master franchise agreement with Ernesto Martinez and Adolfo Martinez for development in Costa Rica, Panama, El Salvador, Honduras and Guatemala over the next several years. The agreement was signed at the Annual EmbroidMe Master Summit Conference in Nice, France.

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QCA Hires Jeffrey P. Jacobs as Executive Director

The Quality Certification Alliance (QCA), the promotional product industry’s only independent, not-for-profit organization dedicated to helping companies provide safe products, has hired Jeffrey P. Jacobs as executive director. In this new role, he is responsible for increasing visibility of QCA both within the supplier/distributor community as well as outside the industry.

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Crown Products Announces New Factory Sales Representative

Crown Products recently announced the addition of a new factory sales representative, Rick Dolan. He will be responsible for sales in the Missouri, Kansas and Nebraska area.

“We are pleased to have Rick as a part of the Crown team,” said Jay Paparone, director of sales at Crown Products. “He brings with him 18 years of industry specific sales and management experience and we are anxious to apply his skills to Crown.”

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ETS Express Announces New Vice President of Marketing, Daniel Jordan

ETS Express Inc. recently announced the appointment of Daniel Jordan as its new vice president of marketing. Mr. Jordan brings more than 25 years of technology and marketing experience along with over 15 years direct industry-related experience to his new role at the Oxnard, California-based company.

Jordan previously served as president and creative director for CamberDay consulting, a technology and design firm specializing in emerging media, digital print and web-based technology solutions for the promotional products industry. More recently, Jordan was director of marketing and digital communications for Los Angeles-based Americhip. Jordan is being brought in to extend ETS’s digital marketing and traditional marketing capabilities.

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Marketing Ethics: Campaigning during a natural disaster

Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?

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