Let’s look at it from the employee’s point of view. They come into work everyday in snow, rain, sunshine or even hurricanes. They work diligently on making customers happy and carrying out tasks that keep everything moving. In the beginning of their career they were excited to work for you, and connected to the work you were doing as a company. As time went on, your employees forgot the real mission and got lost in the details of day-to-day tasks and meetings. They have stopped communicating the “why” of your brand and are now more focused on their job title.