Newton Manufacturing and Salesforce.com Announce Strategic Partnership, Unveil Oasis

Newton, Iowa-based distributor Newton Manufacturing Company and enterprise cloud-computing company Salesforce.com have announced a strategic partnership to bring leading cloud-computing technologies to the promotional products industry. As part of their announcement, the companies introduced Oasis, an exclusive business technology suite designed to proactively meet the needs of promotional product distributors.

“As technology’s role in business has evolved from a management function into a strategic driver of business, Newton is committed to investing in technology to give our representatives a competitive advantage,” explains Jay Donlin, Newton’s executive vice president of sales and marketing. “Oasis is the next step in that evolution in the promotional products industry.”

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Pro Towels forms Business Development Team

Pro Towels, headquartered in Pittsburgh, has announced the launch of its new business development team. This team will be an extension of the marketing and sales departments and has been created to take distributor relationships with Pro Towels to the next level.

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Going Strong?: Lance Armstrong and the implications for silicone gel bracelets

Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?

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Prime Line Upgrades Website for Speed and Search

In response to a year-long surge in activity on its website, Prime Line recently announced that it has made significant improvements to www.primeline.com relating to the overall speed of the site and the search function. The Bridgeport, Connecticut-based company has also embarked on a complete redesign of its website, which is scheduled for completion in the spring of 2013.

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American Ad Bag and Otto International Begin QCA Certification Process

Fortune 1000 companies continue to focus on vetting their supply chains and requiring their partners to prove compliance. In order to meet these customer requirements, two more suppliers have begun taking the necessary, proactive steps to provide safe and compliant products. Woodstock, Illinois-based American Ad Bag and Ontario, California-based Otto International Inc. have applied to participate in the comprehensive compliance accreditation program developed by the Quality Certification Alliance (QCA), the promotional product industry’s only independent, not- for-profit organization dedicated to helping companies provide safe products.

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